Climb on Bikes was founded in Ludlow in 1994 and was originally stocked with just 12 bikes and a handful of parts & accessories.
After a few years growth a move to bigger premises in Ludlow became essential.

Nine years later the business expanded yet again and we moved to the much larger Hereford premises shown above. This purpose made 4500 sq ft showroom, split on two levels, is now packed with everything you will ever need on and off your bike. We have 10 highly experienced staff members to help you and offer advice, all of who are regular cyclists in disciplines as broad as mountain biking, track, triathlon, time trial, road, and downhill.

After 23 years supporting the local cycling scene, starting and running Climb On Bikes, Clive and Helen Beacon decided to take a well earned retirement.

Our proud new owners, The Bicycle Chain, took over in November 2017. Founded by Paul and Angie Kenchington in 1993 and now assisted by their eldest son Alex, the Bicycle Chain has three cycle superstores along the M5 in Somerset.

Our first floor 2000 sq ft Road Bike showroom displays an extensive selection of road, time trial, track bikes, frames, wheels and components. We stock extensive ranges from Cube, Trek, Giant, Specialized, Pinarello, Time and Cervelo and custom builds.

On our ground floor you will find a huge range of children’s bikes, hybrids, front suspension and full suspension mountain bikes, commuter and ladies specific models. We supply a whole range of bikes to suit your level of riding and budget which are all professionally checked over before purchase. In addition there is an accessory department including shoes, clothing, gloves, helmets, tyres, bottle cages, grips, mudguards, locks, pumps etc and a women’s specific area. Our range of accessories, components and clothing include Shimano, Bontrager, Assos, Endura, Giro, Specialized, Thompson, Topeak, Sram, Creek2Peak, Camelbak, Cateye, U.S.E, plus many more!